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Real Estate Email Marketing
Home » Products » Home Followup » Summary

  1. Summary
  2. Features
  3. Screenshots
  4. Lead Management
  5. Deliverability
  6. Markets
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REALTOR® newsletters, email campaigns, property flyers, and more.

Home Followup is a real estate email marketing system to help you build client relationships using REALTOR® newsletters, email campaigns, property flyers, e-cards and more.

Home Followup helps you generate real estate leads directly from your existing website with the use of web forms. Once a lead fills out the web form, they are automatically entered into your address book and begin receiving your REALTOR® newsletters, real estate marketing campaigns, property flyers, and more.

Home Followup is completely web-based and is easy to use; you can get started with absolutely no HTML knowledge. Be the first to come to mind when your contacts need a REALTOR® with HomeFollowup.

 

Home Followup Benefits

  • Captures leads directly from your existing website with web-forms. Incoming leads will automatically be entered into your address book and subscribed to receive your emails.
  • Easily create and send REALTOR® newsletters, email campaigns, property flyers, or even e-cards for special days like birthdays and holidays.
  • Loaded with over 100 pre-made templates for property flyers, holiday e-cards, and more. Use the templates as-is or edit them to fit your needs.
  • Features pre-written real estate campaigns for prospect buyers, prospect sellers, past clients, and more to get you started. Simply tailor the emails and send, or enter your own content and send.
  • Quickly build a marketing database by importing your existing contacts or placing a web-form on your website to capture leads.
  • Keep yourself on schedule by entering notes, reminders, and task lists for any leads, clients, or other contacts stored in your address book.
  • Outgoing emails are formatted to be CAN-SPAM act of 2003 compliant and carefully designed to be compatible with any email client.
  • New incoming leads are shown on the Dashboard to keep you up-to-date and allow a quick follow-up.
  • Team/office admins can set a lead rotation schedule or use the Dashboard to manually assign leads to agents as they come.
  • Reporting features allow you to easily see what emails are performing best, pull up all the leads, and more.
  • Integrates with our entire software line-up and is included in Showing Suite bundles for additional functionality for your business.

Screenshots

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Get a glimpse of what's inside a Home Followup account by checking out the images above.

 

Real Estate Email Marketing

It’s tough keeping track of leads and past clients, and unless you have a system in place to help, chances are you won’t get a firm grasp on things.

Fact is, most REALTORS® become overwhelmed by routine tasks, frustrations, and growing pains, and it takes them a long time to achieve any real growth.

By employing a real estate email marketing system, you can cut back on time spent organizing your client and lead information, and easily reach out to your entire audience at the same time.

With Home Followup, you can keep all of your leads organized and hot with the use of email campaigns, newsletters, property flyers, and more. Plus, you’ll never miss an opportunity to connect with a potential client with the use of web forms.

Take charge of your business and strengthen the relationship between you and your clients today.

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